Keyword and Research Mapping

Keyword and research mapping involves identifying, organizing, and assigning keywords to web pages based on their relevance, search intent, and business goals. It ensures that each page targets the right audience and avoids keyword cannibalization (multiple pages competing for the same keyword).

Steps in Keyword & Research Mapping

    1. Keyword Research

      • Use tools like Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest to find relevant keywords.

      • Analyze metrics like search volume, competition, keyword difficulty, and CPC (cost per click).

      • Identify both primary keywords (main focus) and secondary keywords (supporting terms).

    2. Understand Search Intent

      • Determine what users want when they search (Informational, Navigational, Transactional, or Commercial).

      • Match your content type (blog, service page, product page) to that intent.

    3. Group Related Keywords

      • Cluster keywords by topic or intent to structure content more effectively.

      • Example: “buy roses online,” “flower delivery Cebu,” and “same-day bouquet delivery” can belong to one product category page.

    4. Assign Keywords to Pages (Mapping)

      • Assign a primary keyword and several secondary/supporting keywords to each page.

      • Ensure every keyword has a clear home page to prevent overlap.

      • Example:

        PagePrimary KeywordSecondary Keywords
        /homeFlower shop Cebubouquet delivery Cebu, florist near me
        /rosesBuy roses onlinered roses Cebu, same-day rose delivery

    5. Optimize Content

      • Incorporate assigned keywords naturally into titles, meta descriptions, headers, and content.

      • Use semantic keywords (LSI) for context.

    6. Monitor & Update

      • Track performance through Google Search Console or SEO tools.

      • Refine keyword mapping as rankings and search trends change.

Why Keyword & Research Mapping Matters

  • Ensures each page has a unique SEO purpose.

  • Helps avoid keyword overlap and improve ranking potential.

  • Strengthens site architecture and internal linking strategy.

  • Supports content planning by revealing topic gaps and opportunities.

  • Provides a clear roadmap for both writers and SEO strategists.

Goal of the Service

To create a data-driven keyword strategy that strengthens your site’s structure, increases search visibility, and drives qualified traffic that converts.

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